I purchased this in the pre-sale that Benefit had online, along with a few other bits, and in all honesty I was kind of expecting this to be a weak version of the ABH. This pomade/cream-gel from Benefit is part of their huge new brow collection that launched just a few months ago. A whopping 11 shades see’s not just ‘brown, blonde, black’ etc….but ACTUAL real hair tones There is quite literally a perfect shade for everyone in this arsenal. I think the reason why the ABH is dominating the pomade game right now (beside their 11 million follower instagram/ instabrow domination) is simply the amazing selection of One thing you must remember with any of these gel product that comes in pots like this, you need to be really sure you screw the lid back on TIGHT. The best brush I find to apply it is this one from Space NK. The ABH pomade texture is creamy enough to allow easy and smooth application, but it still has a certain stiffness to is so it won’t slip around on the skin. It is quite bulky, but it holds a big dollop of product within. The ABH comes in a small, flat, glas spot with a plastic lid. I purchased it out of intrigue and the hype surrounding it and had never really used a gel on my brows as I have always been happy with a pencil over the last few years (namely the Kevyn Aucoin Brow pencil). I purchased the ABH Dipbrow in my huge Sephora haul well over a year ago. Another huge selling point for me is that for the most part, brow pomades tend to be long-wearing, often waterproof, so are very good for an oilier skin, warmer climates or simply if you just want your brows to stay put all day long. It is a really good all-rounder in terms of brow makeup, as you can use it to both fill in sparse patches on your brow for just natural enhancement, and also with the correct brush, y ou can use a pomade to create small brow hairs, texture, fades and a perfect instabrow…. It can be a task in itself to decide what brow makeup you need but let me tell you why you may need a gel/pomade.īrow pomades are basically a mix of waxes and pigment. Nowadays we are met with the luxury of a huge selection of brow products, from gels, to pencils, inks, powders, stencils and everything in between. It was, for the most-part 2-3 shades of brow pencil from a brand, occasionally a brow powder or something slightly fancier (hello Benefit Brow Zings)….and brows weren’t really a makeup focus. First up what is a brow pommade and do you need one?īack in my teenage makeup days, even bursting into my misspent 20’s there really wasn’t much choice of brow makeup. I have and have used both extensively so I wanted to share with you a comparison which maybe will help you decide which one to opt for if you are on the market for new brow makeup. I would think that Benefit based their version perhaps on the ABH Dipbrow as this has been probably the most famous one launched to-date.
Two of the most talked about and popular brow pomades/ gels that are out there at the moment The Anastasia Beverly Hills Dipbrow & the Benefit KaBrow.
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